I was wondering who, astrologically, checks their horoscope most often and did a little Google keyword research to find the following results. These are global monthly searches relating to signs and horoscopes, from least to greatest, and when two signs have the same number of searches, they are listed in the order that the Google keyword tool lists them, and the lower threshold is 1,000.
NOTE: The Google keyword tool states that it will “approximate 12-month average of user queries for the keyword on Google.com. This data is specific to your Keyword Match Type selection.”
NOTE: There are certain issues with the data, including terms that do not seem realistic, for instance where the top Taurus search is “horoscope taurus taurus,” and where certain phrases have the exact same amount of searches as similar phrases, which would leave one to believe that the search number for one could include the similar phrases as well, however this is not the case in all situations. See below where “horoscope cancer” is higher than “cancer horoscope,” whereas for other signs, the numbers for similar phrases like this are matches. Since this redundancy appears more often than not, I threw out the numbers that appeared to apply to more than one search phrase when the search phrases were extremely close in meaning. In these cases, I listed the different phrases with “+”‘s between them.
NOTE: I only used search terms containing a certain sign, and either the word “horoscope” or “astrology” and left out searches with the term “compatibility” or “zodiac” because the numbers were not as significant.
Cancer
201,000 – horoscope cancer
165,000 – cancer horoscope + horoscope for cancer
18,100 – daily horoscope cancer + cancer daily horoscope
27,100 – cancer astrology
411,200 – total cancer horoscope searches
Libra
135,000 – libra horoscope + horoscope libra + horoscope for libra
27,100 – libra horoscope 2010
22,200 – libra daily horoscopes
18,100 – daily horoscope libra + libra horoscope daily
12,100 – libra horoscopes
12,100 – libra astrology
9,900 – libra horoscope for today + libra horoscope today
8,100 – love horoscope libra + libra horoscope love
4,400 – libra astrology sign
2,400 – free horoscopes libra
251,400 – total libra horoscope searches
Leo
135,000 – leo horoscope + horoscope leo + horoscope for leo
27,100 – leo horoscopes 2010 + leo horoscope 2010
18,100 – leo astrology
14,800 – leo daily horoscope + daily horoscope leo + leo horoscope daily
12,100 – horoscopes today leo
9,900 – leo horoscope today + leo horoscope for today
8,100 – leo horoscope love
4,400 – leo horoscope 2009
1,300 – leo daily horoscopes + daily horoscopes leo
230,800 – total leo horoscope searches
Gemini
135,000 – gemini horoscope + horoscope gemini + horoscope for gemini
27,100 – gemini horoscope 2010
18,100 – gemini daily horoscope + daily horoscope gemini
12,100 – gemini horoscopes
12,100 – gemini astrology
6,600 – gemini horoscope for today
4,400 – gemini astrology sign
215,400 – total gemini horoscope searches
Virgo
135,000 – virgo horoscope + horoscope virgo + horoscope for virgo
27,100 – virgo horoscope 2010
18,100 – daily horoscope virgo + virgo daily horoscope
12,100 – virgo astrology
9,900 – virgo horoscope for today
4,400 – virgo astrology sign
206,600 – total virgo horoscope searches
Scorpio
135,000 – scorpio horoscope + horoscope scorpio + horoscope for scorpio
22,200 – scorpio horoscope 2010
14,800 – scorpio daily horoscope + daily horoscope scorpio
12,100 – scorpio astrology
8,100 – scorpio horoscope for today + scorpio horoscopes
1,600 – scorpio daily love horoscopes
193,800 – total scorpio horoscope searches
Aries
110,000 – aries horoscope + horoscope aries + horoscope for aries
27,100 – aries horoscope 2010 + 2010 horoscope aries
14,800 – aries daily horoscope + daily horoscope aries
12,100 – aries astrology
8,100 – love horoscope aries + aries horoscopes
2,400 – monthly horoscope aries
1,900 – aries astrology 2010
176,400 – total aries horoscope searches
Pisces
110,000 – pisces horoscope + horoscope pisces
22,200 – pisces horoscope 2010
18,100 – pisces daily horoscope + daily horoscope pisces
9,900 – pisces astrology
2,900 – pisces astrology sign
163,100 – total pisces horoscope searches
Taurus
110,000 – horoscope taurus taurus + taurus horoscope + horoscope for taurus + horoscope of taurus
22,200 – taurus horoscope for 2010
12,100 – taurus astrology + astrology taurus
5,400 – taurus astrology sign
149,700 – total sagittarius horoscope searches
Capricorn
90,500 – capricorn horoscope + horoscope capricorn + horoscope for capricorn
22,200 – capricorn horoscope 2010
12,100 – daily horoscope capricorn + capricorn daily horoscope
8,100 – capricorn horoscopes
8,100 – capricorn astrology
2,900 – capricorn astrology sign
1,300 – daily horoscopes capricorn
145,200 – total capricorn horoscope searches
Aquarius
90,500 – aquarius horoscope + horoscope aquarius + horoscope for aquarius
18,100 – aquarius horoscope 2010
12,100 – aquarius daily horoscope + daily horoscope aquarius
8,100 – aquarius astrology
128,800 – total aquarius horoscope searches
Sagittarius
74,000 – sagittarius horoscope
12,100 – sagittarius horoscope daily
6,600 – sagittarius astrology
1,900 – sagittarius astrology sign
94,600 – total sagittarius horoscope searches
What does this mean? I’m not sure, but I’ve made a color coded chart, going from white to dark grey, white being the highest and dark grey being the lowest, to get a visual!

I do find it interesting that the highest, Cancer, is directly across from the three lowest, and that the six lightest are in a row and directly opposite of the six darkest.
Since the data was a little bit questionable, I may have to check out the numbers in WordTracker, if I get bored enough someday.