Pittsburgh-area Baptist Senior Services is now Baptist Senior Family. Along with the name change, the senior living and care provider has a new president and CEO at the helm.
Timothy L. Myers succeeded Alvin W. Allison Jr., who held the position for 11 years and retired at the end of the year. Myers comes from industry, having worked most recently for Ingleside — the parent company of six Washington, D.C.-area senior services entities — and Kendal Corp., the Kennett Square-based nonprofit operator, PA. living communities.
“I am delighted that Tim is stepping into this role at such an exciting time of growth and change. Her impressive background and passion for serving seniors will ensure the long-term success of our new brand, and I know our family is left in excellent, capable hands,” Allison said in a press release.
Faith-based Baptist Senior Services traces its history to the South Hills of Pittsburgh over 110 years ago. The decision to rebrand was made shortly before Myers joined the company, but he said the thought process was to make the name a bit more welcoming and comforting.
“‘Senior services’ are a bit sterile,” Myers told the The McKnight Business Daily.
The nonprofit organization began in 1910 as a cooperative effort among 90 American Baptist churches in western Pennsylvania. Initially, and for its first 40 years of operation, the organization served widows and orphans. As the needs of larger communities have changed over time, Baptist Senior Services has adapted to include health care and senior services. In 1979, the society became the first senior services organization in the South Hills of Pittsburgh to offer HUD-funded housing.
Baptist Senior Family is now the name of the parent company of two community-based continuing care retirement campuses – Baptist Homes and Providence Point – as well as Baptist Manor affordable senior housing, the Baptist Homes Foundation, Baptist Management Services, Providence at Home and Providence Home Care.
Baptist Homes serves nearly 300 seniors with fee-for-service (skilled nursing, assisted living, and memory care) and continuing care contracts. Providence Point is a Continuing Care Retirement Community (also known as a Plan Life Community) serving an additional 600 residents.
The names of residences for the elderly and additional services do not change. Only the parent company has changed its name.
The new brand features a new logo and new colors, meant to represent life, connection, growth and joy. The plant figures are connected in their growth with spreading petals and
lifting each other up. Green is meant to represent life and growth, while orange is meant to invoke feelings of warmth, friendliness, hope, light, and joy. The color blue was chosen to represent stability, confidence and tranquility.