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Claire Logue, Accomplished Nonprofit Leader, Joins GivingDNA as Director of Technology Sales

DALLAS, January 26, 2022 /PRNewswire/ — GiveDNAthe industry-leading donor engagement platform, powered by In accordanceannounces the appointment of Claire Loge as Director of Technology Sales. Logue has spent most of his career helping nonprofit organizations by leveraging data to inform and influence their strategies.

An accomplished leader with experience in major gift raising, campaign management and lead research. Logue has over two decades of experience, spanning roles in non-profit organizations such as Pepperdine and the American Red Cross and nonprofit technology at Salesforce and WealthEngine. She is committed to partnering with our clients to help them see the stories in their data and build results-driven strategies through strategic segments designed to create a donor-centric experience.

“Fundraising is changing rapidly, but some solutions still don’t provide the breadth of data and insights that GivingDNA provides,” says Logue. “Nonprofits are now data collectors, but too often that data sits in silos with no next steps immediately available. The GivingDNA platform makes it easy with visualizations of key data segments that are essential for fundraisers and marketers. That’s what really got me excited, and that’s what I’m excited to share with new partners.”

GivingDNA combines the power of first- and third-party usage with artificial intelligence to deliver a 360-degree view of each constituent, empowering fundraisers to better understand their constituents at scale and engage with them in a highly personalized way. The technology decodes every supporter, from major gifts to occasional supporters, revealing elements of who they are and what motivates them to act. Upon learning about the platform, Logue expressed interest and enthusiasm for the platform’s specific features that address mid-level giving, major giving, planned giving, and portfolio optimization. Logue shares, “I was thrilled to learn how easy the platform is to use. In fact, dashboards showing the health of an organization are exceptional as it would take days/weeks to get this output of data from a CRM. For the end user to be able to see their past donors within a specific timeframe and then understand what motivates them is unique only to the GivingDNA platform.”

“GivingDNA empowers fundraisers to never miss an opportunity, see insights instantly, invest in the best channels, and segment with precision. I’m thrilled to have Claire join my team to partner with our clients to make exactly that,” says Dawn Galasso, vice president of technology sales at GivingDNA. “She was my mentor when I got into nonprofit tech nearly a decade ago. I’m thrilled to work with her again and to have such a powerhouse of data and technology experience. nonprofit on the team.”

GiveDNA
GivingDNA, the leading donor engagement platform, unleashes the power of data to innovate the power of giving. In a single platform, you can transform the way you identify, segment and most importantly engage donors, no matter where they are in their journey. Whether finding new donors, nurturing existing supporters, or improving their giving, fundraisers turn to GivingDNA™ for automated solutions and guided insights on which to act. To learn more and schedule a demo, visit GiveDNA.

Media Contact:
Jackie S. Graziano
Vice President, Marketing and Communications
GiveDNA
214.866.6484

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