Youth record

Daily news from online research no. 33352

The Source opens Child and Youth Research Division

May 31, 2022

In Australia, M&C Saatchi-owned MR agency The Source has launched a research and analysis division for children and young people, named after the children’s game “Duck, Duck, Goose”.

Launched in London in 2010, The Source is made up of a team of qualitative and quantitative researchers, filmmakers, strategists and cultural knowledge analysts. Consultants from the new Duck, Duck, Goose division bring over twenty years of combined experience working with children and young people in New Zealand, the UK and Australia in sectors such as toys and games, food and drink, sports and recreation, education, technology and clothing. The division’s offer includes tailor-made recruitment for children, specialized expert partners, practical qualitative methodologies, cultural context for children, panels and ambassadors.

Leading the division is Rebekah Yock (pictured), senior director at The Source, who before joining in 2018 was research director at GalKal, group leader at Firefish, senior quality researcher at Stimulating World Research and researcher quality at Kantar TNS. MD Source Matt Swinson comments, “Involving children and young people in the research process will lead to better and more comprehensive research results. It’s as simple as that and we want to help our customers do it”.

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All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.