REDWOOD CITY, Calif., February 8, 2022 /PRNewswire/ — BlueVinethe leading provider of innovative financial services for small businesses, today announced the appointment of Yael Malek as the new Chief People Officer. In this role, Malek will lead BlueVine’s people and places function, including talent acquisition and employee experience as the business grows. She will report to Eyal LifshitzCEO and co-founder of BlueVine.
“At BlueVine, our people are truly our greatest asset, and we’ve built a culture that I’m so proud of,” said Eyal Lifshitz, CEO and co-founder of BlueVine. “We are delighted to welcome Yael to the BlueVine team. Yael brings a strategic, business-oriented and empathetic leadership style to BlueVine and will be an asset to our entire organization as we grow and evolve. “
Malek joins BlueVine from Gainsight, where she helped form the customer success function and later led the company’s Americas and EMEA human resources, helping scale the organization to over 1,000 people. Previously, Malek worked in management consulting and founded Elevate Coaching, a leadership and life coaching company. Particularly passionate about diversity, belonging and inclusion, Malek takes a people-centered, goal-oriented approach to her work, with an emphasis on fostering community.
“Coming from a family of small business owners myself, I was drawn to BlueVine’s advocacy and dedication to small business,” Malek said. “The company’s mission is personal to many people, and that purpose is evident in the work of BlueViners. I hope to continue the team’s efforts to make BlueVine a truly great place to work with a guided employee experience. by purpose and values.”
Malek joins BlueVine as the company expands its footprint with new office space to accommodate its global team across redwood town, City of Jerseyand Tel Aviv. the Great Place To Work certified The fintech leader has grown its employee base by 57% over the past year and is currently recruiting for over 100 positions. The company’s management team is also growing – last year BlueVine recruited Steve Alloccaformer PayPal and LendingClub executive, as the company’s first COO and banking veteran david quinn as CFO last year.
Malek holds a bachelor’s degree in commerce and management from Tel Aviv University and an MBA from Stanford University. She will sit at BlueVine’s head office in Redwood City, California.
BlueVine offers small and medium-sized businesses quick and easy access to financial services designed for them. BlueVine’s advanced online platform offers an intuitive and convenient solution designed to meet the banking and working capital needs of today’s business owners with a suite of products including BlueVine Business Checking, Payments and Line of Credit. Situated at Redwood City, California, BlueVine has served more than 415,000 small and medium-sized businesses and is backed by leading private and institutional investors, including Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, ION Crossover Partners, SVB Capital, Nationwide Insurance and M12 ( Microsoft’s Venture Arm). The lines of credit are issued by Celtic Bank, a Utah-Chartered Industrial Bank, Member FDIC. Banking services provided by Coastal Community Bank, Member FDIC.
Director of Communications and Brand, BlueVine